If you are a blogger who wants to rank higher on Google, you need to use some of the free SEO tools that Google offers. SEO stands for search engine optimization, which is the process of improving your website’s visibility and relevance for search engines and users. The Google SEO tools can help you with various aspects of SEO, such as keyword research, content creation, site analysis, link building, and more.
List of Top Free SEO Tools by Google
This article will introduce you to the top 10 free SEO tools by Google that you can use to boost your blog’s performance and traffic. These tools are:
1. Google Search Console
This is the most essential tool for any website owner, as it allows you to monitor your site’s health, performance, and issues. You can also submit your sitemap, check your crawl stats, see your search queries and impressions, and optimize your site for mobile devices. If you think using this type of tool is a complicated task, you can always ask for the help of an SEO expert.
2. Google Analytics
This is the most popular tool for measuring and analyzing your website’s traffic, behavior, and conversions. You can track various metrics, such as page views, bounce rate, session duration, sources, goals, and more. You can also segment your audience by demographics, interests, location, and behavior.
3. Google Keyword Planner
Keyword Planner is the best and free SEO tool for finding and researching keywords for your blog posts. You can enter a topic or a seed keyword and get hundreds of related keywords with their search volume, competition, and bid range. You can also see how your keywords perform over time and across regions.
4. Google Trends
This is a great tool for discovering and exploring trending topics and keywords in your niche. You can see what people are searching for on Google in real-time or over a period of time. You can also compare different keywords or topics and see their regional and seasonal variations.
5. Google PageSpeed Insights
This is a useful tool for testing and improving your site’s speed and performance. You can enter your site’s URL and get a score out of 100 for both mobile and desktop versions. You can also see the factors that affect your site’s speed and get suggestions on how to fix them.
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6. Google Mobile-Friendly Test
This is a simple tool for checking if your site is mobile-friendly or not. You can enter your site’s URL and get a yes or no answer. You can also see how your site looks on a mobile device and get recommendations on how to make it more mobile-friendly.
7. Google Structured Data Testing Tool
This is a handy tool for validating and testing your site’s structured data. Structured data is a way of providing additional information about your site’s content to search engines, such as ratings, reviews, prices, events, etc. You can enter your site’s URL or code snippet and see if your structured data is correct and error-free.
8. Google Rich Results Test
This is a new tool that replaces the old Google Structured Data Testing Tool. It allows you to test if your site’s structured data can generate rich results on Google search results pages. Rich results are enhanced snippets that display more information than regular snippets, such as images, videos, ratings, etc. You can enter your site’s URL or code snippet and see if your site is eligible for rich results and how they look on different devices.
9. Google Search Central Blog
This is the official blog of Google’s search team, where they share news, updates, tips, and best practices on SEO and webmaster topics. You can learn a lot from reading their posts and following their guidelines on how to optimize your site for Google searches.
10. Google Webmasters YouTube Channel
This is the official YouTube channel of Google’s search team, where they upload videos on various SEO and webmaster topics. You can watch their videos and learn from their experts on how to improve your site’s performance and visibility on Google searches.
Free SEO Tools by Google for Bloggers – Summary
These are the top 10 free SEO tools by Google that are recommended for bloggers who want to rank higher on Google. By using these tools regularly and effectively, you can boost your blog’s traffic, engagement, and conversions.